The Versatility of Communication in the World of Tourism
Vibra Hotels
Vibra Hotels is one of the largest hotel chains in the Balearic Islands, with more than 35 hotels in Ibiza, Mallorca, and Menorca. As part of the communication and public relations department, I had the privilege of managing the dialogue and integration of all establishments and their presence in the public sphere.
The Island(s)…
The headquarters of Vibra Hotels are located on the island of Ibiza. However, having a range of establishments dispersed throughout the rest of the Balearic Islands, an internal communication strategy is essential to generate identity alignment. This is where Vibra In Touch comes in, the internal Newsletter that keeps the entire Vibra Hotels team connected. Being in charge of this network was one of the experiences that allowed me to put into practice everything I have learned about strategic communication, and building an essential internal reputation.
Tourism: the universal language
During my time in Ibiza, I had the responsibility of writing for the Ibiza Travel Blog by Vibra. This blog, to expand the reach of Vibra hotels, is focused on tourism on the Balearic Islands. From routes through the hippie markets of Ibiza to the opening of new hotels in Mallorca, being the editor and writer of this medium has taught me that tourism is the universal language of every consumer in the industry.
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